When you work as a marketer, especially in the content sphere, you often find yourself in a situation where you have an idea in your head — bright, specific, almost alive. But explaining it in words is like trying to retell a movie from memory. It doesn’t work. It’s especially hard with visual concepts: you seem to know how it should look, but in words it breaks down into meaningless “well, a little to the left here…”, “just imagine, as if…”, “something like…”. I never had an art education, I can’t draw. That’s why I used to just surrender to the designer’s mercy — “here’s the brief, make it beautiful”. Until I found AR Drawing App (here it is, if you’re interested — ardrawingapp.com).
When you have an idea, but your hands are not strong enough
It all started when I urgently needed to show the client what the future carousel for Instagram might look like. The idea is cool, but it’s impossible to explain it with your fingers. I downloaded the AR Drawing App just out of curiosity. I uploaded the client’s logo, turned it into an outline using the built-in AI, turned on the AR mode — and suddenly I see a projection on the table that can be traced. On paper! Like in childhood, when we traced dinosaurs using tracing paper, only now — through a smartphone camera.
In 20 minutes I had a sketch. It wasn’t perfect, but it was precise. And most importantly, it was understandable. I showed it to the designer and… that’s it! No clarifications, no forwarded voice messages, and ten “redo” options. Straight to the point.
How the app fit into my workflow
Since then, AR Drawing App has become more than just a “cool thing” for me. It has truly become part of my workflow. I use it to make quick sketches for visuals, stories, Reels, and even landing page concepts. It’s especially helpful when you’re working with remote designers or contractors — it’s easier to draw once than to explain a hundred times. The app eliminates a lot of misunderstandings.
I also started recording the drawing process itself. Do you know how cool it looks in video format? When you draw via AR, the camera records as if you are creating magic in real time. Such videos fly into TikTok, Reels, and even in B2B content it looks original. Live content is what everyone lacks now. And here it literally appears out of hand.
Not a designer, but closer
The most interesting thing is that I am no longer afraid to “show” the idea. Before, I was embarrassed by my clumsy sketches. And now I have a clear tool: I upload a picture, trace it through AR, and refine it if necessary. It’s like collaborating with artificial intelligence — it prompts, I finish.
Now I have even started using AR Drawing App in communication with bloggers. When you explain how a native post or collab should look, it is easier to make a sketch once and send a video. They immediately get the idea. Faster, easier and without “oh, I misunderstood you”.
A tool for those who think in pictures
Visual thinking is not about Photoshop. It is about quickly conveying a thought through an image. AR Drawing App turned out to be that bridge between my head and my hands. It gave me freedom of expression, even if I am not an artist or a layout designer. And in a world where speed and accuracy of communication decide everything, this is a real superpower.
If you work with visual content, marketing, social media, products, or just often explain to people “how it should look”, try it. It really saves nerves, time and brings you a little closer to design. Not in technique, but in essence.